The DFB brings a new game maker to the team: STRICHPUNKT has developed a new look for the German Football Association (DFB). At first the center of the competition – the DFB Cup – was the focus of the new design. The next result of the cooperation is the overall brand appearance.
In addition to the specially developed trademark "DFB Sans", we have developed a corporate design, which can be applied to the most important sub-brands of the DFB. In doing so, the assignment of the sub-brands is facilitated, and at the same time the overall image of the association is strengthened. The new brand appearance is determined by a logo reworked in small details and by a design principle, which prescribes the use of the lines of the playing field bordering a soccer field.