Corporate Design

Finsbury and Hering Schuppener Consulting, two of the leading brands in the field of strategic financial and business communication, have formed a strategic partnership. This partnership is one of the very few global platforms for integrated strategic communications advice.

For this reason a common appearance needed to be developed. The logo and corporate design of the strategic partnership, as well as the adaptation of the office equipment, has been freshly designed by Strichpunkt, as well as, the design, development and implementation of the new online presence of the companies.

The new logo of the brand is distinguished whether it be on- or offline, with its strong presence – clear, powerful, inspirational. A color scheme in silver, gray and blue elegantly symbolizes the shared values of the company and gives the appearance a discrete character. The modern and scalable font ("Apercu") is a contrast to the customary serif typography within the industry.