Telefónica Germany is positioning itself with the online annual report 2016 right where it has to be as a “OnLife Telco” - in the online everyday life of the society.
Starting point and crucial element of the online magazine is the video from a public place. That's where the user comes across 14 protagonists who are going after their life, their trades and their thoughts. Telefónica Germany provides answers to customers’ questions and gives an insight into the financial year 2016.
The website is worked up with videos, pictures and digital features. A special feature is the video on the start page with a personalized navigation structure which leads to the people on the public place: Every one of them is clickable and thus opens up access to his own living environment and to digital topics. The user receives additional information about the company through further links on the subpages.