Branding Premium White since 1855

Corporate Branding

In 2002, Strichpunkt began offering full support to Papierfabrik Scheufelen and its brands, which include phoenixmotion and heaven 42. Oddly enough, given the pressures of controlling and tenders today, we have worked very successfully with three owners, four management teams and five heads of marketing.

From corporate design to the development of new brands, and from exhibition stands to print and online media and the legendary calendars, Strichpunkt has made Scheufelen a cult brand in the graphic arts industry. The secret is to look beyond superficial design effects and technical tricks and to manage the delicate balance of the Scheufelen brand universe as a whole, consistently maintaining the image at the highest possible level and creating strategies and media that are suitable for the target audience. The result has been some 100 prestigious design awards from New York, Tokyo and everywhere in between – and a premium brand awareness for the paper manufacturer, the like of which is usually only seen among brands that target end consumers. Scheufelen calendars from previous years have been attracting three-figure prices on eBay, and individual advertising materials have recently been sold through bookshops.