Raise the curtain! After an intensive selection phase, the Staatsschauspiel Dresden has given the role of collaboration (among creatives) to STRICHPUNKT. This will allow us to set the stage for the revamp of the Dresden Theater's all new appearance. Its debut took place last friday with the release of the playtime book.
The heart of the concept is a digital and interactive approach. Diversity, courage and invitation as a gesture are key concepts that describe the theater's interactive approach.
Visually, the new key visual appears in the form of a speech bubble combined with striking typography in the striking Dresden colors, black and yellow. The new appearance will be visible online, in all print media including programs and on posters presented in the foyer.
Joachim Klement, Director of the House: "Strichpunkt convinced us with a comprehensive strategy and concept for the redesign of our appearance. A uniform appearance that reflects the character of the house and its positioning in relation to current topics is an elementary requirement for the new design. We are looking forward to meeting this challenge together with Strichpunkt.”