Stuttgart-based design agency Strichpunkt has a leading role in the nationwide launch of renewable energy brand NaturEnergiePlus. Following a six-month development period, the Rheinfelden energy company is now ready to step on the gas with its customer communications. The eco-supplier therefore commissioned Strichpunkt's creative thinkers to develop a complete brand identity including corporate design. Strichpunkt also created the online and print campaigns – a somewhat unusual task for a designer.

The campaign was launched on March 10 with a six-figure budget. It centers on online banners that are activated according to different situations. At breakfast time, a slogan on news sites might read »Coffee machine on. CO2 emissions off«. The company, in which Energiedienst AG and EnBW both have an equal share, supplies private households with electricity generated by hydropower. Strichpunkt is already working for EnBW, which is how it got a recommendation.