Strichpunkt is the new corporate design lead agency for Vorwerk Holding. Following detailed agency screening, Strichpunkt managed to fight off competition from five national and international corporate design agencies. The collaboration includes the visual translation of the brand strategy, product branding as well as the external design of the stores and package design. First results will be presented in the second half of 2011.

Martin Berger, Executive Vice President Corporate Marketing at Vorwerk: »We were impressed by Strichpunkt’s strategic approach and comprehensive understanding of the brand. Together with the Stuttgart-based experts, we will continue to develop our strong brands and ensure a globally consistent standard.«

The Vorwerk & Co. KG family enterprise was founded in 1883. The holding company’s registered office is located in Wuppertal (Germany). Vorwerk’s core business is the worldwide direct sale of high-quality household products (Kobold vacuum cleaners, Thermomix mixers, products by Lux Asia Pacific) and cosmetics (JAFRA Cosmetics). The portfolio is further complemented by the akf banking group, HECTAS Facility Services and Vorwerk Teppichwerke. Worldwide, some 611,000 people work for Vorwerk, around 31,500 of these as sales advisors in the home care appliances division and 558,000 for JAFRA Cosmetics. Vorwerk generates a business volume of 2,277 billion euros (2009) and operates in over 60 countries.