STRICHPUNKT is the new branding agency of SportScheck. After intensive screening and a workshop phase last year, SportScheck, under the leadership of CEO Markus Rech, decided to get us on board for the reorientation of the brand. We will plan and implement the repositioning process together with the sports retail company.
"Strichpunkt convinced us strategically and conceptually as well as by high brand understanding," Markus Rech explains. First results will be visible in the spring of 2017.
SportScheck is part of the Otto Group and employs around 1,600 people across Germany. The sports retailer was founded in 1946 and is based in Unterhaching.