Annual Report 2010
THE TASK
Conception, design, composition and production of the annual report for non-profit organization Aktion Mensch.
THE CHALLENGE
For the second time in a row, the annual report for the largest lottery in Germany should combine transparent reporting with exceptional image communication. It should also demonstrate what effects lie behind the funding amounts identified.
THE SOLUTION
A tear-off calendar
365 days and 365 stories lead the observer through the year and document activities at Aktion Mensch. It’s a decorative showpiece that combines a large amount of information with high attention value. The calendar will be complemented by an included magazine, a compact book of figures and media that is accessible for people with disabilities.
Conception, design, composition and production of the annual report for non-profit organization Aktion Mensch.
THE CHALLENGE
For the second time in a row, the annual report for the largest lottery in Germany should combine transparent reporting with exceptional image communication. It should also demonstrate what effects lie behind the funding amounts identified.
THE SOLUTION
A tear-off calendar
365 days and 365 stories lead the observer through the year and document activities at Aktion Mensch. It’s a decorative showpiece that combines a large amount of information with high attention value. The calendar will be complemented by an included magazine, a compact book of figures and media that is accessible for people with disabilities.