Corporate Design
THE TASK
Development of a standardised image for the Art Directors Club für Deutschland e.V..
THE CHALLENGE
A client with 567 creative directors needs a solution with a future.
THE SOLUTION
Hitting the nail on the head. Take the ADC logo, the ADC Futura font, magenta – the ADC corporate colour. And add: ADC nails – the trophies of Germany’s largest creative competition in bronze, silver and gold. A consistent mix of these brand-characterising ingredients presents the ADC as a strong brand across all types of media – entirely in line with the club’s self-image.
Development of a standardised image for the Art Directors Club für Deutschland e.V..
THE CHALLENGE
A client with 567 creative directors needs a solution with a future.
THE SOLUTION
Hitting the nail on the head. Take the ADC logo, the ADC Futura font, magenta – the ADC corporate colour. And add: ADC nails – the trophies of Germany’s largest creative competition in bronze, silver and gold. A consistent mix of these brand-characterising ingredients presents the ADC as a strong brand across all types of media – entirely in line with the club’s self-image.