CREATIVITY SUMMIT 2008
THE TASK
Image for the 2008 “ADC Creativity Summit”.
THE CHALLENGE
To position the new event format concerning the ADC jury days as the pinnacle of all creative congresses in Germany.
THE SOLUTION
One year prior to development of a standardised corporate design for the creative club, Strichpunkt almost dispensed with the old ADC logo: in order achieve the unique congress format of such an image, the creative minds at Strichpunkt transformed the points of the ADC star into a summit ridge. The remaining image consistently availed of visual images from the world of mountaineering thereby signifying the leadership claim asserted by ADC in an appealing manner. For some valiant representatives of the principles of corporate design, this tongue-in-cheek handling of the image of the legendary club was however an absolute highlight. And thus ensured additional food for discussion and media response.
Image for the 2008 “ADC Creativity Summit”.
THE CHALLENGE
To position the new event format concerning the ADC jury days as the pinnacle of all creative congresses in Germany.
THE SOLUTION
One year prior to development of a standardised corporate design for the creative club, Strichpunkt almost dispensed with the old ADC logo: in order achieve the unique congress format of such an image, the creative minds at Strichpunkt transformed the points of the ADC star into a summit ridge. The remaining image consistently availed of visual images from the world of mountaineering thereby signifying the leadership claim asserted by ADC in an appealing manner. For some valiant representatives of the principles of corporate design, this tongue-in-cheek handling of the image of the legendary club was however an absolute highlight. And thus ensured additional food for discussion and media response.