2008 ANNUAL REPORT
THE TASK
To realise the BW-Bank’s Annual Report.
THE CHALLENGE
Value-oriented communication during difficult times.
THE SOLUTION
The BW-Bank in the LBBW Group concentrates on the premium private client business segment and exclusive Wealth Management. Strichpunkt plied itself to this task with a concept which focuses on the bank’s values and thereby thematises what everyone is looking for during periods of economic hardship: reliable principles.
To realise the BW-Bank’s Annual Report.
THE CHALLENGE
Value-oriented communication during difficult times.
THE SOLUTION
The BW-Bank in the LBBW Group concentrates on the premium private client business segment and exclusive Wealth Management. Strichpunkt plied itself to this task with a concept which focuses on the bank’s values and thereby thematises what everyone is looking for during periods of economic hardship: reliable principles.