MANAGEMENT REPORT 2008
THE TASK
Realisation of the Daimler AG Management Report.
THE CHALLENGE
Sensitive ecological issues are seldom as tangible as in the area of automobile construction. Research into environmentally-friendly mobility concepts should therefore form the focus of financial communication.
THE SOLUTION
Innovations for sustained mobility. A 24-page magazine forms the introduction to the 2008 Management Report presenting mobility concepts of the future. Six articles document how Daimler works on innovative technological solutions in the area of passenger cars and trucks – for customers and employees, for the environment and society.
Realisation of the Daimler AG Management Report.
THE CHALLENGE
Sensitive ecological issues are seldom as tangible as in the area of automobile construction. Research into environmentally-friendly mobility concepts should therefore form the focus of financial communication.
THE SOLUTION
Innovations for sustained mobility. A 24-page magazine forms the introduction to the 2008 Management Report presenting mobility concepts of the future. Six articles document how Daimler works on innovative technological solutions in the area of passenger cars and trucks – for customers and employees, for the environment and society.