E-World
THE TASK
A collective booth for EnBW, Watt Deutschland and NaturEnergie on the E-world 2011 in Essen.
THE CHALLENGE
A reusable booth for three corporate brands with a common theme: energy efficiency, e-mobility and intelligent power management.
THE SOLUTION
Strichpunkt devided the booth in the public area into three blocks, each of which corresponded to the appearance of the corporate brands in a visually distinct way, however formally formed one unit. In the center of each module, business-typical exhibits such as an e-bike, the model of a hydropower plant or a wind farm were displayed. The theme of sustainability was reflected not only in the exhibits, but also in the architecture of the booth, which Strichpunkt implemented in collaboration with Atelier Brückner: The individual modules of the booth may be virtually used in their entirety for small-scale presentations of the individual brands. The result is a visually and thematically compelling booth concept for the third-largest German energy supplier on the most relevant B2B trade show in the German power market. Since 2009, Strichpunkt has been the CD lead agency of the EnBW and in sole responsibility also manages the brand identity of Naturenergie Plus.
A collective booth for EnBW, Watt Deutschland and NaturEnergie on the E-world 2011 in Essen.
THE CHALLENGE
A reusable booth for three corporate brands with a common theme: energy efficiency, e-mobility and intelligent power management.
THE SOLUTION
Strichpunkt devided the booth in the public area into three blocks, each of which corresponded to the appearance of the corporate brands in a visually distinct way, however formally formed one unit. In the center of each module, business-typical exhibits such as an e-bike, the model of a hydropower plant or a wind farm were displayed. The theme of sustainability was reflected not only in the exhibits, but also in the architecture of the booth, which Strichpunkt implemented in collaboration with Atelier Brückner: The individual modules of the booth may be virtually used in their entirety for small-scale presentations of the individual brands. The result is a visually and thematically compelling booth concept for the third-largest German energy supplier on the most relevant B2B trade show in the German power market. Since 2009, Strichpunkt has been the CD lead agency of the EnBW and in sole responsibility also manages the brand identity of Naturenergie Plus.