2009 Management report
THE TASK
Strategic development of the Management Report of this leading fashion corporation as a brand-forming publication with a typical image for the company in print and online.
THE CHALLENGE
Convincing communication of the premium brands and strategy of this newly-positioned corporation. Development of trust among existing and new shareholders.
THE SOLUTION
The brands are the message. In line with the respective target groups, they stand for premium quality thereby creating reliable values
– for customers, the company and its shareholders.
The 2009 Management Report shows that successful fashion and successful brands are by no means a mere coincidence but rather the sum of good instincts, hard work and a philosophy far removed from short-term trends for which Hugo Boss stands.
A strong, large-format series of images highlights the Hugo Boss brands, combined with a clear and strategically-aligned message to shareholders. The Management Report is supplemented by a newly-designed online report which combines image communication with premium demands and comprehensive reporting.
Strategic development of the Management Report of this leading fashion corporation as a brand-forming publication with a typical image for the company in print and online.
THE CHALLENGE
Convincing communication of the premium brands and strategy of this newly-positioned corporation. Development of trust among existing and new shareholders.
THE SOLUTION
The brands are the message. In line with the respective target groups, they stand for premium quality thereby creating reliable values
– for customers, the company and its shareholders.
The 2009 Management Report shows that successful fashion and successful brands are by no means a mere coincidence but rather the sum of good instincts, hard work and a philosophy far removed from short-term trends for which Hugo Boss stands.
A strong, large-format series of images highlights the Hugo Boss brands, combined with a clear and strategically-aligned message to shareholders. The Management Report is supplemented by a newly-designed online report which combines image communication with premium demands and comprehensive reporting.