Annual Report 2010
THE TASK
Create both a print and online company report in which HUGO BOSS features as a global brand, arguing that it is a worthwhile investment.
THE CHALLENGE
The HUGO BOSS corporation has given itself a new market position. The strategic realignment of the company should be presented in the company report in a credible way, the pure brand communication should be expanded to include a strategic element.
THE SOLUTION
The company report is divided into a strategic part in which the "hard facts" convey core elements of the strategic development. In the ensuing brand part, the 5 individual brands are presented in a concise way on one double page. The company report will be published in both a print and an online version again this year.
Create both a print and online company report in which HUGO BOSS features as a global brand, arguing that it is a worthwhile investment.
THE CHALLENGE
The HUGO BOSS corporation has given itself a new market position. The strategic realignment of the company should be presented in the company report in a credible way, the pure brand communication should be expanded to include a strategic element.
THE SOLUTION
The company report is divided into a strategic part in which the "hard facts" convey core elements of the strategic development. In the ensuing brand part, the 5 individual brands are presented in a concise way on one double page. The company report will be published in both a print and an online version again this year.