Annual Report 2010
THE TASK
Conceptualisation, design and clauses for the Annual Report of Infineon Technologies AG.
THE CHALLENGE
Representing the new positioning, performance spectrum and long-term strategy orientation of the semiconductor corporation after the successful reorganisation of the company.
THE SOLUTION
Infineon has achieved the turnaround and is, after the sale of the mobile phone sector, concentrating on growth potentials: i.e. profitable core business areas with a promising future. This way the company is creating long-term value for shareholders and investors.
At the heart of the Annual Report 2010 lies the broad performance spectrum of the semiconductor corporation, which is presented in a compact, illustrated insert in landscape format. Technical, quickly-recognisable illustrations in an unmistakable look demonstrate how (and with which products) the leading system provider is opening up new present and future mass markets.
Conceptualisation, design and clauses for the Annual Report of Infineon Technologies AG.
THE CHALLENGE
Representing the new positioning, performance spectrum and long-term strategy orientation of the semiconductor corporation after the successful reorganisation of the company.
THE SOLUTION
Infineon has achieved the turnaround and is, after the sale of the mobile phone sector, concentrating on growth potentials: i.e. profitable core business areas with a promising future. This way the company is creating long-term value for shareholders and investors.
At the heart of the Annual Report 2010 lies the broad performance spectrum of the semiconductor corporation, which is presented in a compact, illustrated insert in landscape format. Technical, quickly-recognisable illustrations in an unmistakable look demonstrate how (and with which products) the leading system provider is opening up new present and future mass markets.