Annual Report 2010
THE TASK
Conceptual development, design and implementation of a report concept planned for a period of four years in print and on-line, as well as the development of accompanying Information media.
THE CHALLENGE
Conveying of the efficiency and value adding program Shape 2012 to shareholders, investors, analysts and employees. Representation of sustainable aspects for entrepreneurial, ecological and social activity of the company and positioning of the globally active business group as an attractive, long-term valuable investment in the DAX. A presentation of the diversity of the METRO Group and its sales divisions.
THE SOLUTION
The Annual Report 2010 combines comprehensive and transparent reporting with brand-building image communication. The enclosed, lavishly illustrated report magazine takes the reader on a journey into the booming metropolis of Shanghai to Julia Liu, who together with her colleagues is opening up the Chinese market for Media Markt and Metro Cash & Carry. The printed report distinguishes itself by a varied and brand-typical design with many charming details such as original proof-sheets of own-label packaging of the sales divisions. The printed report is complemented by a lively online report with a variety of functional and entertaining features as well as numerous links and videos.
Conceptual development, design and implementation of a report concept planned for a period of four years in print and on-line, as well as the development of accompanying Information media.
THE CHALLENGE
Conveying of the efficiency and value adding program Shape 2012 to shareholders, investors, analysts and employees. Representation of sustainable aspects for entrepreneurial, ecological and social activity of the company and positioning of the globally active business group as an attractive, long-term valuable investment in the DAX. A presentation of the diversity of the METRO Group and its sales divisions.
THE SOLUTION
The Annual Report 2010 combines comprehensive and transparent reporting with brand-building image communication. The enclosed, lavishly illustrated report magazine takes the reader on a journey into the booming metropolis of Shanghai to Julia Liu, who together with her colleagues is opening up the Chinese market for Media Markt and Metro Cash & Carry. The printed report distinguishes itself by a varied and brand-typical design with many charming details such as original proof-sheets of own-label packaging of the sales divisions. The printed report is complemented by a lively online report with a variety of functional and entertaining features as well as numerous links and videos.