2009 Management report
THE TASK
To develop and implement a new and future-oriented reporting concept for print and online.
THE CHALLENGE
Communicating the new positioning and new, service-oriented performance promise of a leading re- and first insurer to shareholders, investors, analysts and clients.
THE SOLUTION
Football is the thematic and visual leitmotiv of the online report as well as the print version including magazine – after all, by taking the example of the World Championships in South Africa insured by the Munich Re, the extensive range of services offered by all areas of Munich Re is depicted in a very graphic manner. Strategic and tactical charts are used to visualise KPIs and results which are made manageable in the online report thanks to user-oriented analytical tools and other features.
The high-quality finish of the printed report and sleeve with leather em-
bossing and grass-green flock print ensure a perfect football experience.
To develop and implement a new and future-oriented reporting concept for print and online.
THE CHALLENGE
Communicating the new positioning and new, service-oriented performance promise of a leading re- and first insurer to shareholders, investors, analysts and clients.
THE SOLUTION
Football is the thematic and visual leitmotiv of the online report as well as the print version including magazine – after all, by taking the example of the World Championships in South Africa insured by the Munich Re, the extensive range of services offered by all areas of Munich Re is depicted in a very graphic manner. Strategic and tactical charts are used to visualise KPIs and results which are made manageable in the online report thanks to user-oriented analytical tools and other features.
The high-quality finish of the printed report and sleeve with leather em-
bossing and grass-green flock print ensure a perfect football experience.