Corporate Design
THE TASK
Draft and launch the nationwide eco-power brand NaturEnergiePlus.
THE CHALLENGE
To develop a credible brand identity that is visibly different from that of other eco-power brands. To launch the brand via a nationwide online campaign focusing on the LOHAS target group.
THE SOLUTION
NaturEnergiePlus is positive energy: Completely climate neutral and sourced 100% from hydropower plants. The unadorned look of the brand transports this message simply using a clear logo, recycled paper as a design element, strong colors and a unique typography.
Strichpunkt developed the complete brand identity for NaturEnergiePlus – from the draft and design of the website to the online launch campaign right through to print media such as product flyers and office equipment.
Draft and launch the nationwide eco-power brand NaturEnergiePlus.
THE CHALLENGE
To develop a credible brand identity that is visibly different from that of other eco-power brands. To launch the brand via a nationwide online campaign focusing on the LOHAS target group.
THE SOLUTION
NaturEnergiePlus is positive energy: Completely climate neutral and sourced 100% from hydropower plants. The unadorned look of the brand transports this message simply using a clear logo, recycled paper as a design element, strong colors and a unique typography.
Strichpunkt developed the complete brand identity for NaturEnergiePlus – from the draft and design of the website to the online launch campaign right through to print media such as product flyers and office equipment.