2010 WALL CALENDAR “THINK BIG”
THE TASK
2010 wall calendar for Papierfabrik Scheufelen.
THE CHALLENGE
To build a bridge between art and brands.
THE SOLUTION
“Good business is the best art”: entirely in line with Andy Warhol, the Strichpunkt designers have come to the conclusion that major brands are no different to major art when examined in detail. On the contrary, abstract works of art have evolved which are nothing more than unchanged magnifications of excerpts of tiny details of international brand trademarks. The calendar proves that there’s nothing sweeter than success – especially on Scheufelen brand paper.
2010 wall calendar for Papierfabrik Scheufelen.
THE CHALLENGE
To build a bridge between art and brands.
THE SOLUTION
“Good business is the best art”: entirely in line with Andy Warhol, the Strichpunkt designers have come to the conclusion that major brands are no different to major art when examined in detail. On the contrary, abstract works of art have evolved which are nothing more than unchanged magnifications of excerpts of tiny details of international brand trademarks. The calendar proves that there’s nothing sweeter than success – especially on Scheufelen brand paper.