HEAVEN 42 CAMPAIGN
THE TASK
To launch a new paper brand.
THE CHALLENGE
Communication for the whitest decorative paper in the world.
THE SOLUTION
From the name through to international communication, Strichpunkt accompanied the brand image for the latest paper brand to be produced by Papierfabrik Scheufelen and sent a team to space who then provided the answers to the question of absolute colour reproduction following the launch of a new dimension on the paper market – just like Douglas Adams answered the questions about the universe and replied to the rest with a “42”.
To launch a new paper brand.
THE CHALLENGE
Communication for the whitest decorative paper in the world.
THE SOLUTION
From the name through to international communication, Strichpunkt accompanied the brand image for the latest paper brand to be produced by Papierfabrik Scheufelen and sent a team to space who then provided the answers to the question of absolute colour reproduction following the launch of a new dimension on the paper market – just like Douglas Adams answered the questions about the universe and replied to the rest with a “42”.