»peak performance«
For the 25th year in a row, paper mill Papierfabrik Scheufelen has published its legendary wall calendar, and for the seventh year in a row it has been conceived and designed by Strichpunkt.
The theme in 2011 is »Excellence«, which applies both to the individual calendar pages, displaying images from the world of records and extremes, as well as to the design, production, and naturally to the paper the calendar is printed on – Scheufelen paper.
Traditionally the calendar produced by Scheufelen, manufacturer of the world's highest-quality coated papers, is a combination of maximum print quality, optimal finish and sophisticated artistic design. For the first time in 2011, a limited series of posters depicting the individual motifs from the calendar, which virtually sold out as soon as it came out, will also be published.
Strichpunkt's designers have chosen Scheufelen's 'peer groups' in all areas of society as motifs, namely the best thinkers, the most creative artists, the most successful sportsmen and women, and the most ingenious scientists.
Month by month the graphically and typographically lavish pages gradually build an arch of excellence that has the Scheufelen brand values of independence, creativity, premium quality and differentiation as its foundation.
Strichpunkt has been working for Scheufelen since 2001, since 2003 as the lead agency. It has been awarded more than one hundred major design awards for its work for the paper mill, including ADC-Gold and several Grand Prix at the New York Festival and other prestigious creative competition events.
The theme in 2011 is »Excellence«, which applies both to the individual calendar pages, displaying images from the world of records and extremes, as well as to the design, production, and naturally to the paper the calendar is printed on – Scheufelen paper.
Traditionally the calendar produced by Scheufelen, manufacturer of the world's highest-quality coated papers, is a combination of maximum print quality, optimal finish and sophisticated artistic design. For the first time in 2011, a limited series of posters depicting the individual motifs from the calendar, which virtually sold out as soon as it came out, will also be published.
Strichpunkt's designers have chosen Scheufelen's 'peer groups' in all areas of society as motifs, namely the best thinkers, the most creative artists, the most successful sportsmen and women, and the most ingenious scientists.
Month by month the graphically and typographically lavish pages gradually build an arch of excellence that has the Scheufelen brand values of independence, creativity, premium quality and differentiation as its foundation.
Strichpunkt has been working for Scheufelen since 2001, since 2003 as the lead agency. It has been awarded more than one hundred major design awards for its work for the paper mill, including ADC-Gold and several Grand Prix at the New York Festival and other prestigious creative competition events.