Corporate Design 2011
THE TASK
Re-launch of the Stuttgart theater’s corporate design.
THE CHALLENGE
The state theater is moving to the former Mercedes-Benz premises in Stuttgart for one season while the theater building undergoes renovations. A new theater will be opening its doors at the Schauspiel Nord venue at the same time.
THE SOLUTION
Strichpunkt created quite an uproar in 2005 with its fist logo as a combative greeting on the façade of the state theater in Stuttgart. The theater is now moving right next to the largest construction trench on the Stuttgart 21 site with a prime view of the tracks. This is reason enough to freshen up the theater’s CD with an aggressive neon green combat scene poster look and an in-house developed stencil typeface to go along with the »Metropolis« season. The interior staging for the interim theater was also designed and constructed in graffiti style in cooperation with the theater’s stage designers. The fist quickly experienced its second spring – this time as a symbol of resistance against the low-level station. The giant fists were cut out of the theater site fence and made into a protest banner - and the four meter high neon fist on the roof of the interim venue offers every train entering the Stuttgart station a warning welcome. The new CD soon became the talk of the town again and, after seven years, the décor of the theater and the new Schauspiel Nord venue was awarded a silver nail by the ADC jury for the second time.
Re-launch of the Stuttgart theater’s corporate design.
THE CHALLENGE
The state theater is moving to the former Mercedes-Benz premises in Stuttgart for one season while the theater building undergoes renovations. A new theater will be opening its doors at the Schauspiel Nord venue at the same time.
THE SOLUTION
Strichpunkt created quite an uproar in 2005 with its fist logo as a combative greeting on the façade of the state theater in Stuttgart. The theater is now moving right next to the largest construction trench on the Stuttgart 21 site with a prime view of the tracks. This is reason enough to freshen up the theater’s CD with an aggressive neon green combat scene poster look and an in-house developed stencil typeface to go along with the »Metropolis« season. The interior staging for the interim theater was also designed and constructed in graffiti style in cooperation with the theater’s stage designers. The fist quickly experienced its second spring – this time as a symbol of resistance against the low-level station. The giant fists were cut out of the theater site fence and made into a protest banner - and the four meter high neon fist on the roof of the interim venue offers every train entering the Stuttgart station a warning welcome. The new CD soon became the talk of the town again and, after seven years, the décor of the theater and the new Schauspiel Nord venue was awarded a silver nail by the ADC jury for the second time.