2009 mangament report
THE TASK
Concept, design and layout of the 2009 Management Report for SolarWorld AG.
THE CHALLENGE
Communication of the company's investible idea and positioning this leading photovoltaic corporation as a global and international brand.
THE SOLUTION
With its »Sun at Work« corporate claim developed by Strichpunkt, SolarWorld is evolving from a global player to a global brand
– and proving itself to be a good investment even during times of economic crisis. The second Management Report conceived and designed by Strichpunkt continues the success story of the world's first »green chip« company. As a »brand bible«, it communicates the vision and self-image of this solar pioneer: in the large and emotional images of
a solar world; in a series of reports indicating how SolarWorld is working on the future of energy supply; with a solar map of the world documenting the energetic and economic potentials of solar energy; and by means of transparent reporting which is consistently aligned towards the criteria of the GRI, which convincingly documents how more than 1 billion Euro can be generated from »Sun, brain and Sand«.
Concept, design and layout of the 2009 Management Report for SolarWorld AG.
THE CHALLENGE
Communication of the company's investible idea and positioning this leading photovoltaic corporation as a global and international brand.
THE SOLUTION
With its »Sun at Work« corporate claim developed by Strichpunkt, SolarWorld is evolving from a global player to a global brand
– and proving itself to be a good investment even during times of economic crisis. The second Management Report conceived and designed by Strichpunkt continues the success story of the world's first »green chip« company. As a »brand bible«, it communicates the vision and self-image of this solar pioneer: in the large and emotional images of
a solar world; in a series of reports indicating how SolarWorld is working on the future of energy supply; with a solar map of the world documenting the energetic and economic potentials of solar energy; and by means of transparent reporting which is consistently aligned towards the criteria of the GRI, which convincingly documents how more than 1 billion Euro can be generated from »Sun, brain and Sand«.