INTEGRATED REPORT 2008
THE TASK
Development of an investible idea, implementation of integrated financial and sustainability communication and innovative online reporting for Solarworld AG
THE CHALLENGE
The fast-paced development undergone by Solarworld AG demanded realignment of stakeholder communication.
THE SOLUTION
The first green chip – integrated stakeholder communication for SolarWorld. On the basis of the new investible idea developed by Strichpunkt, an integrated reporting concept was realised whose guiding idea is a reflection of the group communication as a whole: “Sun at Work”. People work wherever the sun shines – and Solarworld works alongside them. The 2008 Group Report and the newly-designed Online Report take readers on a trip around the world. A series of photos from six countries depicts how SolarWorld makes use of the inexhaustible potential represented by the sun – for people in developing countries, for home-owners and not least for employees and shareholders.
Development of an investible idea, implementation of integrated financial and sustainability communication and innovative online reporting for Solarworld AG
THE CHALLENGE
The fast-paced development undergone by Solarworld AG demanded realignment of stakeholder communication.
THE SOLUTION
The first green chip – integrated stakeholder communication for SolarWorld. On the basis of the new investible idea developed by Strichpunkt, an integrated reporting concept was realised whose guiding idea is a reflection of the group communication as a whole: “Sun at Work”. People work wherever the sun shines – and Solarworld works alongside them. The 2008 Group Report and the newly-designed Online Report take readers on a trip around the world. A series of photos from six countries depicts how SolarWorld makes use of the inexhaustible potential represented by the sun – for people in developing countries, for home-owners and not least for employees and shareholders.