Corporate Design
THE TASK
Image for Europe’s largest three-division theatre.
THE CHALLENGE
To implement three individual corporate designs under an umbrella brand.
THE SOLUTION
For the three divisions of the State Theatre, Strichpunkt developed independent yet compatible images on the basis of a consistent design for the building from facade design through guidance system and Web site to around 10,000 media pages a year. Despite all of the director- and event-related individuality, this internationally award-winning corporate design thus achieves a clear orientation and significant synergistic effects.
Image for Europe’s largest three-division theatre.
THE CHALLENGE
To implement three individual corporate designs under an umbrella brand.
THE SOLUTION
For the three divisions of the State Theatre, Strichpunkt developed independent yet compatible images on the basis of a consistent design for the building from facade design through guidance system and Web site to around 10,000 media pages a year. Despite all of the director- and event-related individuality, this internationally award-winning corporate design thus achieves a clear orientation and significant synergistic effects.