DTP Typometer
THE TASK
Packaging for DTP Typometer.
THE CHALLENGE
Packaging a technical working medium in an emotional manner.
THE SOLUTION
The packaging for this modern implement for font designers on the computer consciously works with the insignias of the font designers on the historical lead-typesetting machine: various imprints and metal letters transform this banal tool into an emotional and appealing gift.
Packaging for DTP Typometer.
THE CHALLENGE
Packaging a technical working medium in an emotional manner.
THE SOLUTION
The packaging for this modern implement for font designers on the computer consciously works with the insignias of the font designers on the historical lead-typesetting machine: various imprints and metal letters transform this banal tool into an emotional and appealing gift.