C.A.R.L.-Edition
THE TASK
To design a range of top wines.
THE CHALLENGE
Innovative design for the estate's best wines.
THE SOLUTION
After taking over his father's vineyard, the hereditary prince Carl F.
zu Löwenstein awarded Strichpunkt with the contract of designing and marketing his top wines from Franconia and the Rheingau region. Strichpunkt combined the historic family coat of arms and the first letters of C, A, R and L wines to form a high-quality design concept, thereby not only establishing an appropriate monument for the new owner but also successfully reviving the wine gourmet's instinct to collect.
To design a range of top wines.
THE CHALLENGE
Innovative design for the estate's best wines.
THE SOLUTION
After taking over his father's vineyard, the hereditary prince Carl F.
zu Löwenstein awarded Strichpunkt with the contract of designing and marketing his top wines from Franconia and the Rheingau region. Strichpunkt combined the historic family coat of arms and the first letters of C, A, R and L wines to form a high-quality design concept, thereby not only establishing an appropriate monument for the new owner but also successfully reviving the wine gourmet's instinct to collect.