2009 Management report
THE TASK
Concept, design, text, layout and production control of WMF’s annual report.
THE CHALLENGE
Emotional representation of the brand and the extensive product portfolio of the WMF group in the consumer goods and contract business.
THE SOLUTION
WMF puts its heart into meeting its customers’ requirements.
The 2009 report follows two WMF customers – one a student, the other the owner of a coffee shop – through a day in their lives, illustrating
the world of WMF in a series of emotional images and then presenting it from a corporate perspective in the Board’s introduction, the chapters
on strategy and the management report. The integrated brand portfolio demonstrates the WMF Group’s broad product range, from coffee spoons to commercial kitchens. Typical company graphics with references to
its products and brands transport the visual concept all the way into the management report.
Concept, design, text, layout and production control of WMF’s annual report.
THE CHALLENGE
Emotional representation of the brand and the extensive product portfolio of the WMF group in the consumer goods and contract business.
THE SOLUTION
WMF puts its heart into meeting its customers’ requirements.
The 2009 report follows two WMF customers – one a student, the other the owner of a coffee shop – through a day in their lives, illustrating
the world of WMF in a series of emotional images and then presenting it from a corporate perspective in the Board’s introduction, the chapters
on strategy and the management report. The integrated brand portfolio demonstrates the WMF Group’s broad product range, from coffee spoons to commercial kitchens. Typical company graphics with references to
its products and brands transport the visual concept all the way into the management report.