In time for the opening of Germany’s largest creative festival, Berlin radiated in the sheen of magenta-coloured, bronze, silver and golden nails: as advertising by the Art Directors Club for the “Gipfel der Kreativität” (Pinnacle of Creativity) on more than 1,500 mega- and city-lights.

Designed by Strichpunkt, the campaign also introduced the new corporate design of the exclusive creative club which will supplement its trademark in future to include the ADC nails so popular among creative minds for the past few decades.

Apart from the congress and guide system on site, Strichpunkt also designed the print and online media for the exhibition of winning entries to the ADC Contest 2009 which was visited by several thousand participants.