Director Willy Decker and North Rhine-Westphalia’s State Secretary of Culture Hans-Heinrich Grosse-Brockhoff presented the new Ruhrtriennale programme and image to the press on 28.04.09 in the Jahrhunderthalle in Bochum. The largest cultural festival in the Ruhr region saw Strichpunkt designing a signet depicting an R and a 3 in brushstroke design. In the form of handwritten, typographical and photographic elements, the corporate design refers to both the director’s spiritual and artistic basic idea and to the actual venues themselves.

Director Willy Decker: “I am very happy that we have not only found an outstanding design agency in the form of Strichpunkt but also a willing partner capable of accepting the challenge of intensive artistic involvement with the content of the season. The new image under the motto of “Urmomente” (original moments) and its ongoing development sum up the basic idea behind the Ruhrtriennale.” State Secretary of Culture Grosse-Brockhoff: “The new image of the Ruhrtriennale sets a clear example – and a very successful one at that.”

Strichpunkt will be supporting the overall image of the Ruhrtriennale as well as its most important productions until 2011. In the Ruhr region and in selected German cities, the festival is advertised in the form of a poster and mega-poster campaign as well as other media.