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2007 MANAGEMENT REPORT
Daimler
THE TASK
Realisation of the Daimler AG Management Report.
THE CHALLENGE
Charging the new DAIMLER Group name after its secession from Chrysler.
THE SOLUTION
“D.A.I.M.L.E.R.” Apart from a portfolio outlining the most important brands in the Group, the report also includes a series of images allocating seven attributes to the new DAIMLER Group – one for each letter. A short text and an exemplary detailed photo stand for the issues of Dedication, Ambition, Innovation, Mobility, Leadership, Efficiency and Responsibility which are substantiated by various articles. Photos of the Management Board were consciously integrated in the concept with the Board literally standing “behind” its new brand.
Realisation of the Daimler AG Management Report.
THE CHALLENGE
Charging the new DAIMLER Group name after its secession from Chrysler.
THE SOLUTION
“D.A.I.M.L.E.R.” Apart from a portfolio outlining the most important brands in the Group, the report also includes a series of images allocating seven attributes to the new DAIMLER Group – one for each letter. A short text and an exemplary detailed photo stand for the issues of Dedication, Ambition, Innovation, Mobility, Leadership, Efficiency and Responsibility which are substantiated by various articles. Photos of the Management Board were consciously integrated in the concept with the Board literally standing “behind” its new brand.