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2007 MANAGEMENT REPORT
Air Berlin
THE TASK
Full realisation of the 2007 Management Report for Air Berlin PLC.
THE CHALLENGE
Definition of an appropriate form of communication for the world’s fastest growing airline in 2007.
THE SOLUTION
Air Berlin goes global: the report communicates in an entertaining manner the various new destinations served by Air Berlin. Air Berlin not only uses extras such as bands, sticker sheets and a set of postcards to distinguish its report from other publications: it was much more important to harmonise the content requirements on the annual report of an English PLC with those of the prime standards of the German stock exchange.
Full realisation of the 2007 Management Report for Air Berlin PLC.
THE CHALLENGE
Definition of an appropriate form of communication for the world’s fastest growing airline in 2007.
THE SOLUTION
Air Berlin goes global: the report communicates in an entertaining manner the various new destinations served by Air Berlin. Air Berlin not only uses extras such as bands, sticker sheets and a set of postcards to distinguish its report from other publications: it was much more important to harmonise the content requirements on the annual report of an English PLC with those of the prime standards of the German stock exchange.