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2007/2008 SUSTAINABILITY REPORT
LBBW
THE TASK
Consistent sustainability communication for the LBBW Group.
THE CHALLENGE
No frills – unambiguous reporting in line with image communication.
THE SOLUTION
Sustainability – Made in Germany. The Sustainability Report uses placative info graphics to communicate a compact overview of the most important facts on the respective issue while short side stories provide a graphic portrayal of the company. Success: the Institut für ökologische Wirtschaftsforschung (IÖW) rated the Report as the best sustainability report produced by any bank in Germany.
Consistent sustainability communication for the LBBW Group.
THE CHALLENGE
No frills – unambiguous reporting in line with image communication.
THE SOLUTION
Sustainability – Made in Germany. The Sustainability Report uses placative info graphics to communicate a compact overview of the most important facts on the respective issue while short side stories provide a graphic portrayal of the company. Success: the Institut für ökologische Wirtschaftsforschung (IÖW) rated the Report as the best sustainability report produced by any bank in Germany.