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ADC ANNUAL 2005

Art Directors Club


THE TASK
Concept and design for the 2005 Annual for the Art Directors Club für Deutschland e.V..

THE CHALLENGE
A book full of good ideas needs an outstanding central theme.

THE SOLUTION
The ADC Annual exudes dusty gold-digger air from the leather cover with the tin ADC sheriff’s star to the very last page: 596 pages bring the battle by the creative heads for ADC gold to life. After all, competitors for ADC nails will stop at nothing. The book depicts the claims and describes the high noon of the advertising sector in the form of “Wanted” posters with individual layouts, authentic Western photos in ADC style and of course the very best ideas in Germany.