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Corporate Design
nimbus group
THE TASK
To reposition a leading brand for premium lamps and partitions.
THE CHALLENGE
To highlight purist design in an effective manner.
THE SOLUTION
What’s left when light and space concentrate on what’s truly essential? – Clarity. On the basis of this discovery, Strichpunkt designed an extremely restrained image for the premium manufacturer which offers a perfect backdrop for minimalist products. Over and beyond the corporate design, Strichpunkt repositioned the entire corporate group in the B2B and B2C markets and developed a comprehensive image campaign for the nimbus and rosso brands.
To reposition a leading brand for premium lamps and partitions.
THE CHALLENGE
To highlight purist design in an effective manner.
THE SOLUTION
What’s left when light and space concentrate on what’s truly essential? – Clarity. On the basis of this discovery, Strichpunkt designed an extremely restrained image for the premium manufacturer which offers a perfect backdrop for minimalist products. Over and beyond the corporate design, Strichpunkt repositioned the entire corporate group in the B2B and B2C markets and developed a comprehensive image campaign for the nimbus and rosso brands.