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Corporate Design
Meru
THE TASK
To position a fashion brand in the medium-range price segment.
THE CHALLENGE
To create an independent brand identity in the hotly-contested outdoor area.
THE SOLUTION
Strichpunkt developed two brands for the medium and exclusive price segment for the seven largest German outdoor fashion houses merged in the Eurofamily Consortium. Strichpunkt managed the brand process for the “meru” and “KAIKKIALLA” brands from naming through corporate design and emotional charging of the brands to brand appearance at the POS.
To position a fashion brand in the medium-range price segment.
THE CHALLENGE
To create an independent brand identity in the hotly-contested outdoor area.
THE SOLUTION
Strichpunkt developed two brands for the medium and exclusive price segment for the seven largest German outdoor fashion houses merged in the Eurofamily Consortium. Strichpunkt managed the brand process for the “meru” and “KAIKKIALLA” brands from naming through corporate design and emotional charging of the brands to brand appearance at the POS.