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Corporate Design
Papierfabrik Scheufelen
THE TASK
Strategic brand positioning of the market leader in premium paper.
THE CHALLENGE
Communication for products whose qualities are not revealed until they are used.
THE SOLUTION
Strichpunkt has been supporting Papierfabrik Scheufelen since 2001 and is responsible for the traditional company’s international Web site in its capacity as a lead agency – even after the change in ownership in 2009. A consistent focus on decision-makers in the area of design and marketing leads to a permanent demand on media design to continually redefine the limits of what’s possible – from brand calendars to exhibition stands, mailings to launches of new brand products. With numerous Grand Prix wins and gold medals in the most important international design and communication contests, Scheufelen media reach their target group yet again and set high standards for premium communication even over and beyond the industry.
Strategic brand positioning of the market leader in premium paper.
THE CHALLENGE
Communication for products whose qualities are not revealed until they are used.
THE SOLUTION
Strichpunkt has been supporting Papierfabrik Scheufelen since 2001 and is responsible for the traditional company’s international Web site in its capacity as a lead agency – even after the change in ownership in 2009. A consistent focus on decision-makers in the area of design and marketing leads to a permanent demand on media design to continually redefine the limits of what’s possible – from brand calendars to exhibition stands, mailings to launches of new brand products. With numerous Grand Prix wins and gold medals in the most important international design and communication contests, Scheufelen media reach their target group yet again and set high standards for premium communication even over and beyond the industry.