Flash is used to display this Web site. Please install the latest version of the Adobe Flash Player. » Download Flash Player
MANAGEMENT REPORT 2008
Beiersdorf
THE TASK
Realisation of the Group Management Report for the DAX30-quoted company Beiersdorf.
THE CHALLENGE
New concept of the “visual face” of the Beiersdorf brand.
THE SOLUTION
Beiersdorf – tangible success. Beiersdorf is one of the world’s leading companies in the hotly-contested market for skin and beauty care products. The series of images in the 2009 Management Report uses sensual images unusual perspectives and informative texts to depict how Beierdorf transforms customer requirements into economic success by means of strong brands, high demands, clear goals and measures. An introductory page with glued-in product sachets as well as emotional motifs depicting everyday situations make the Beiersdorf brand literally “tangible”. The structural, content-based and visual new concept of the management reports has also redefined the Group’s graphic language.
Realisation of the Group Management Report for the DAX30-quoted company Beiersdorf.
THE CHALLENGE
New concept of the “visual face” of the Beiersdorf brand.
THE SOLUTION
Beiersdorf – tangible success. Beiersdorf is one of the world’s leading companies in the hotly-contested market for skin and beauty care products. The series of images in the 2009 Management Report uses sensual images unusual perspectives and informative texts to depict how Beierdorf transforms customer requirements into economic success by means of strong brands, high demands, clear goals and measures. An introductory page with glued-in product sachets as well as emotional motifs depicting everyday situations make the Beiersdorf brand literally “tangible”. The structural, content-based and visual new concept of the management reports has also redefined the Group’s graphic language.