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PHOENIXMOTION CAMPAIGN
Papierfabrik Scheufelen
THE TASK
To reposition a premium paper brand.
THE CHALLENGE
Emotional charging of a previously technically-communicated successful brand.
THE SOLUTION
Strichpunkt developed a brand image for the premium paper with a sensually haptic surface structure which signifies what PhoeniXmotion is most suitable for from the emblem through to elaborately-produced diaries and mailings: namely transporting everything that truly appeals to designers and their customers. The follow-up campaign to the “Gipfelbuch” offers instructions on how to achieve all kinds of personal highlights and thereby adds to the brand popularity: after all, hearts beat faster the higher you go – and the same applies to the design and competition juries all over the world.
To reposition a premium paper brand.
THE CHALLENGE
Emotional charging of a previously technically-communicated successful brand.
THE SOLUTION
Strichpunkt developed a brand image for the premium paper with a sensually haptic surface structure which signifies what PhoeniXmotion is most suitable for from the emblem through to elaborately-produced diaries and mailings: namely transporting everything that truly appeals to designers and their customers. The follow-up campaign to the “Gipfelbuch” offers instructions on how to achieve all kinds of personal highlights and thereby adds to the brand popularity: after all, hearts beat faster the higher you go – and the same applies to the design and competition juries all over the world.