DHL Names Strichpunkt as the New Agency for Brand Management and Corporate Design
Deutsche Post DHL Group has selected Strichpunkt as its agency partner for the DHL brand. We will support corporate brand marketing in the areas of brand management and visual identity, and will accompany the DHL brand worldwide. A multilevel, internationally conducted selection procedure had been used. In the final phase, we beat three competitors from the UK.
Arjan Sissing, Senior Vice President Corporate Brand Marketing, DHL, said: "DHL was looking for an agency that is able to successfully combine and further develop brand management and visual appearance on an international level. The approach of Strichpunkt to assist the brand of DHL towards consistent digital thinking, whilst creating a corresponding systematic of the corporate design, convinced us. We look forward to our collaboration with Strichpunkt."
Jochen Rädeker, Managing Partner at Strichpunkt: "It is a fascinating task to be able to develop and shape the brand presence for the world's number one provider of global logistics, especially in the context of the harmonization of the ever-changing brand touchpoints within a digital environment. The decision by DHL to work together with Strichpunkt makes us proud, and we are happy to accept the associated challenges in global branding."