Audi is Red Dot: Brand of the Year 2017

Our challenge for Audi was to create a design experience that was pared back visually in terms of scalability and application – while maintaining the brand's tangible presence in every interaction. Following the principle of “digital first” rigid CD manuals were replaced by a vibrant platform that supports users with interactive tools. The Audi style guide is openly accessible online. The design elements in the Graphical User Interface Kit, or GUI Kit, allow all digital interfaces to be created in a consistent and functional manner.