SP x WDR:
Corporate Design Refresh for „DIE MAUS“
After a multi-stage competition, we have secured the brand "DIE MAUS" from Westdeutscher Rundfunk as a new customer. Cross-media design principles for analog and digital applications are now thought and designed holistically.
The result is a smart modular system for multimedia applications, adaptable to countless content formats. Brand architecture and brand symbolism are to be holistically revised.
"We are very pleased to welcome DIE MAUS as our new customer. Together with WDR, we want to develop DIE MAUS into a cross-media, channel-independent brand with a whole "world" of brand-typical offerings - but the shapes and colours of the cult figure of the mouse remain familiar to us all," says Philipp Brune, CEO STRICHPUNKT.
"With STRICHPUNKT, one of the top creative agencies in German-speaking countries has won the competition. High brand understanding coupled with unbridled sympathy for the brand are a perfect match for us" says Judith Bußmann, Head of Corporate Design, Westdeutscher Rundfunk.
Since the creation of the "Sendung mit der Maus" in 1971, WDR has continuously further developed the Maus range. An ever-increasing number of offers shape the perception of the "DIE MAUS" brand today - in over 100 countries across all media. DIE MAUS is still cult among young and old.