Car Symposium 2019:

Beyond cars - what makes a good brand experience for young target groups? And how do you create "moments" in a customer relationship? In a compact workshop session, our branding and automotive specialists Nico Wüst (Head of Strategy) and Parwiz Torgull (Director Client Strategy) will demonstrate how companies can use new methods and customer-centric thinking to approach changed conditions - from "driving experience" to "brand experience". Because customers see more than just the car.