Frankfurter Allgemeine commissioned STRICHPUNKT:
We are Lead Branding Agency
We are the lead branding agency of the Frankfurter Allgemeine Zeitung GmbH. After a multi-stage selection process, the publishing house has chosen us.
"Frankfurter Allgemeine is one of the most renowned media brands in Germany, which is now taking on further challenges in the digital age together with STRICHPUNKT. For us it is an honor to accompany the publishing house strategically, conceptually and especially visually during the continuing development of its brand", says Prof. Jochen Rädeker, Managing Partner STRICHPUNKT.
The focus is on expanding the already established umbrella brand. The main objective of the cooperation is the development and implementation of a design system with an associated brand portal. Beyond that we advise the Frankfurter Allgemeine Zeitung GmbH in the coming three years with various design-relevant topics.
Ingo Müller, General Manager Advertising Markets & Media Solutions, Frankfurter Allgemeine Zeitung GmbH: "In STRICHPUNKT we have found a strategic partner who, with many years of design and consulting expertise, will be a driving force in the further development of the Frankfurter Allgemeine brand".