„Will you go out with me?“

New branding for animal welfare project

More than 1000 volunteers are already committed to the Stuttgart "Silberpfoten" (Silver Paws). We at STRICHPUNKT became aware of the project some time ago through a colleague who has been working for the initiative for some time. Since then we have been supporting the Silberpfoten with a new visual identity, a new website, print applications and campaigns.

The animal protection project was born out of the desire to accompany animal owners into old age and to offer help in all aspects of animal husbandry, so that animal and owner can stay together as long as possible. STRICHPUNKT is committed to making the most of the project's potential and giving it the attention it deserves. The new, very striking design gives the project a loud voice and is designed to attract donors and volunteers. Just in time for Valentine's Day, 14 February, the new website goes online. In addition, various guerrilla campaigns under the motto "Will you go out with me?" are planned in downtown Stuttgart, announcing the launch of the "new" Silberpfoten.