How sustainable is your Brand?

We identify your brands sustainability potential and translate it into effective and inspiring formats for interaction and communication.

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Five critical success factors (5Cs)

Our 5C Model

We examine the five critical success factors (5Cs) when determining the role that sustainability can play in your brand experience.

5CFramework

  • How credible is your brand’s sustainability aspiration?
  • Does your business have a significant critical impact on the environment and society, i.e. with pollution or excessive use of resources?
  • Can your company build and maintain a realistic and authentic sustainability narrative that people will genuinely accept?
Credibility matters

  • Are you 100% serious about sustainability?
  • Is your management team aligned and committed to creating a long-term sustainability impact?
  • Are there meaningful initiatives, that demonstrate your sustainability involvement both internally and externally?
  • Is your entire team/organization aware of the role and importance of sustainability for your company and brand success?
Commitment matters

  • Does sustainability play a creative role in your brand experience?
  • Have you identified your brand’s sustainable potential and its key content, communication and storytelling assets?
  • Are you presenting the sustainable side of your brand in a way that’s relevant, memorable and intriguing to your audiences?
  • Are your communication and content formats optimized to deliver your sustainability messaging in a creative and compelling way?
Creativity matters

  • Is your sustainability related messaging, content and communication easy to understand?
  • Do you have a prominent sustainability vision, mission or purpose for your brand?
  • Are your sustainability terminologies, messages and communication materials understandable and linked to your sustainability goals?
  • Does your sustainable brand experience differentiate from your competitors?
Clarity matters

  • How will people experience and engage with your brand’s sustainable side over time?
  • Are your brand’s sustainability challenges, goals and results communicated regularly and clearly?
  • Do you have the topics, touchpoints and technology in place to deliver a lasting sustainability experience - for your employees and customers?
  • How can your brand sustainability story maintain momentum?
  • Do you have a long-term sustainability agenda and aspirational milestones?
  • Do you have measures in place to track, evaluate and adjust your brand sustainability objectives?
Continuity matters

Unlock your brand’s sustainable potential.

Let's talk!

Using the 5C-model we systematically analyse the success parameters of sustainable brand experiences.

M +49 172 7147508
T +49 711 620327-23
t.wolfram@sp.design

Tatjana Wolfram

Customer Relationship Management

OTTO GROUPCorpoarate Design / Corporate Identify

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IQONY

How to brand

Responsibility