Brand identity for the new energy brand

Corporate Design

The Aquanto brand is a joint venture between Germany's third largest energy supplier EnBW AG and the Austrian electricity producer Verbund AG. The new company has positioned itself as an energy partner for B2B customers with a focus on energy consulting and electricity from renewable energy sources, mainly from hydropower.

Strichpunkt developed the brand identity and corporate design for the new energy brand. The new brand identity conveys the important themes of sustainability and water using visual language, a “fluid” design and the colours blue and green. The design element also reflects the modularity and flexibility of the product portfolio.

The clear and simple structure of the website, which was also developed by SP, is particularly inviting for a B2B energy brand. It automatically adapts to a range of end devices. The clearly and attractively presented animation effects on the homepage allow the user to access all relevant information about Aquanto by scrolling through the content. The main objective of the corporate website is to create quick and direct contact with customers. This is achieved through the constantly available and particularly user-friendly contact function.