Peace 2015

Corporate Communication

The Autostadt in Wolfsburg is the communications platform of the Volkswagen Group and also the world's largest delivery center for new vehicles. The architecture, design, and natural surroundings create a framework for the 28-hectare versatile automobile theme park. In addition to the corporate design of the Autostadt, Strichpunkt is responsible for designing the bimonthly journal of the same name.

The main theme of the Autostadt for 2015 was "Peace". Each issue featured a symbol of peace individually implemented by various artists, such as the white dove made of paper, the olive branch in watercolor or the flag of PEACE as a photograph. The annual theme was accompanied with articles such as an interview with philosopher Peter Sloterdijk, Pablo Picasso’s art against war, the columns of Axel Hacke and Sibylle Berg about the eternal struggle of between the sexes or topics such as helping to transform generation conflict. Current topics in addition to the new attractions at the Autostadt, presentations and culinary options also dealt with the theme of the year. The independent, avant-garde imagery supports the contents and forms a platform for brand communication. All issues were also made available in digital format.